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Wisdom of Wood | Social Campaign :15s

:15 sec - Videos for Social

Director: Jeff Winner

The Softwood Lumber Board wanted to create a series of videos that demonstrate the properties of real wood. With their agency, Ogilvy & Mather, they came up with a series of slogans. We brought in a designer to create hand drawn versions of the slogans that could be hand carved out of softwood. We brought those slogans to life for social with an edgy, authentic style.

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