:15 sec - Videos for Social
Director: Jeff Winner
The Softwood Lumber Board wanted to create a series of videos that demonstrate the properties of real wood. With their agency, Ogilvy & Mather, they came up with a series of slogans. We brought in a designer to create hand drawn versions of the slogans that could be hand carved out of softwood. We brought those slogans to life for social with an edgy, authentic style.
